In today’s highly competitive real estate market, prospective clients want to work with an agent who understands how to properly market a listing.
Smart real estate agents know that having a strong visual presence not only helps to sell current listings, but it also helps to build a strong brand that will help to attract future clients.
Part of building that brand is working with an experienced real estate photographer who has the necessary skills and tools to make a listing stand apart from the crowd.
Drone photography is one of those tools, and is a fantastic way to grab a potential buyer’s attention with a one of a kind perspective that ground-level images simply cannot match.
Nashville Real Estate Drone Photography: Enhanced Aerial Perspective
Drone photography provides a bird’s-eye view, offering a comprehensive look at the property, its layout, and surrounding areas.
It allows potential buyers to see the property’s proximity to amenities, natural landscapes, and neighborhood layout, which can be a decisive factor in the purchasing decision.
An aerial perspective is particularly beneficial for large or uniquely shaped properties, as it captures the full scope in a single image.
This becomes particularly useful when selling parcels of land that are not easily accessible by foot, or when you know a listing requires a special perspective to help tell its story.
Effectively Marketing Nashville Real Estate
According to the MLS, homes with drone photography are 68% more likely to sell when compared to properties that go without.
Listings that use captivating and engaging images can make the difference between a buyer adding a property to their short list, or simply scrolling by.
In a world that is constantly competing for your attention, drone photography is a great way to stand out.
The unique and striking nature of drone imagery makes it more likely for the listing to be shared on social media, increasing the reach, visibility, and buzz surrounding the property.
Increasing Visual Appeal
Drone images not only look great on the MLS, but they also help to attract attention when shared on social media.
High-quality drone images and video give listings a professional feel that reflects positively on both the property and the real estate agent’s brand.
Listings that use drone photography tend to get more views when compared to listings that only opt to use traditional ground-level photography.
Sometimes homes won’t be set on the street level, making it difficult for the real estate photographer to get a high quality front facing image of the property.
Drone photography is an excellent solution in this scenario, as it avoids an odd ground-level angle, and instead results in a captivating hero image for the MLS.
Nashville Drone Photography: Showcasing Property Features
Drone photography is one of the best ways to help showcase unique features of a property.
This could include swimming pools, gardens, patios, or a large plot of land for sale.
It can also help to show the condition of the roof and other hard to reach areas which instills transparency and confidence during the home buying process.
By showing, rather than telling, it helps to give potential homebuyers a better understanding of the layout and size of a property.
Contextualizing the property and showcasing how the home sits within the landscape is an excellent way to demonstrate its relationship to the surrounding environment.
Emotional Impact and Visual Storytelling
When done well, a real estate photographer can help to elicit an emotional response through visual storytelling.
This involves creating compelling images that help homebuyers visualize themselves living in their new home.
This could include helping them to visualize morning light cresting over a hill, walking their dog to a neighborhood park, or enjoying an evening on the rooftop, watching the sun go down.
Highlighting proximity to local amenities, scenic views, and neighborhood layout allow potential homebuyers to appreciate the property’s unique location and setting.
Agents who understand the emotional component of buying a home know how impactful the right set of images can be to a buyer.
Conclusion
In a world where first impressions are everything, drone photography is a great way to ensure your listing not only gets noticed but also remembered.
Helping a home buyer visualize the next chapter of their lives is an exciting responsibility shared by the agent and photographer.
Drone photography is a great solution to increase the visual appeal of a listing and grab a homebuyer’s attention.
Have questions? Please feel free to contact us to learn more about Nashville drone photography solutions.
