“The pictures here do not do this place justice!” read a recent review I stumbled across on a Nashville Airbnb listing.
Now, imagine if they did, and imagine how many more people this listing could attract.
In a sea of short-term rentals in the Nashville market, it is astonishing to me how many hosts have opted not to use professional photography. If your goal is to stand out and increase occupancy, using professional photos is one of the easiest and smartest things you can do to add value to your short-term rental.
According to Airbnb’s official site, using professional photography results in:
- 40% increase in earnings
- 24% more bookings
- 26% higher nightly price